Beatriz Pascon's profile

Olympic Torch Relay Nomination

Beatriz Pascon
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Creative Coordinator and Screenwriter of the Olympic Torch Relay Nomination campaign for Coca-Cola Brazil. We gave life to their famous mascot: the Polar Bear. He came to Brazil, met new friends (mostly web celebrities) and was fascinated with the opportunity to conduct the Olympic Torch.
cocacola Polarbear olympic torchrelay
Olympic Torch Relay Nomination
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Beatriz Pascon's profile

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Beatriz Pascon's profile
São Paulo, Brazil

Olympic Torch Relay Nomination

To promote the Olympic Torch Relay Nomination for Coca-Cola we've put an icon in a big role in a storytelling campaign: the Polar Bear came to Br Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives